Ray-Ban’s owner, Luxottica Group, announced that Ray-Ban outlet has launched the latest Never Hide communication platform – not hidden, firmly believed to change. The focus of this campaign is a group of creative photographic works by renowned photographer and video producer Cheryl Dunn. This group of photos to enjoy the unassuming Never Hide to break the idol, the spirit of self-publicity, which is Ray-Ban the essence of. The protagonists in the photo play a vanguard role in their daily lives, they continue to develop, break stereotypes, refused to herd, ready to meet the change, so that the audience feel more cheer. The protagonists in these photos are telling you the story of their first conviction and change. New glasses for those who desire to express individuality, refused to popular, bold self-publicity of the crowd design. The traditional style and modern attitude, for Ray-Ban past, present and future supporters to build quality.
Classic cheap Ray-Ban Aviator launched a new upgrade material and color style. Brass-like effect for the metal frame to give retro copper green effect, and the color of the vivid mirror lens brought about by the modern appearance in sharp contrast, this summer is an indispensable trend with a single product. The style optional: semi-brushed bronze with gray-purple, red, lavender or blue mirror lenses.